University of the Philippines Diliman students, composed of nine Fine Arts majors, won US$5,000 in cash in an Asia-wide viral video contest, beating groups from Thailand, India, Singapore, and Indonesia. The UP students composed of Jaime Quiano, Clarence Santos, Lilli Beth Gelvezon, Cathlene Samiano, Pocholo De Villa, Marius Talampas, Emmenuel Carandang, Frank Magalona, and Joseph Torrijos, had previously won another $2,000 in December 2007 for a local competition that decided who would represent the Philippines at the Asia-wide level.
The Asian Viral Video competition required participants to create a one-minute long video that pokes fun at a fictional beverage called "Shake Pop," which represents the Shake Control feature in Sony Ericsson's latest Walkman mobile phone lineup.The feature lets users skip audio tracks by shaking their Walkman phone back and forth.
The UP students shot their video in a dimly lit street in Escolta in downtown Manila. The clip featured a big, balding bully who forcibly takes a "Shake Pop" bottle from a child. Unfortunately, the bully shoke the bottle too much, causing it to burst and knocked him off his feet. The child then draws a chalk line around the knocked-down bully before walking away.
Watch the winning Viral Video below:
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