Digitel president and CEO James Go announced yesterday their newest endeavor, a Sun Cellular 3G and Sun Cellular HSDPA (or 3.5G) service by the end of this year. Digitel operates Sun Cellular, the third largest mobile phone network in the Philippines offering mobile phone products and services.
Digitel also announced a $300 million investment to finance Sun's 3G entrance, expand Digitel's broadband service, and increase Sun Cellular's mobile phone cell sites to 4,000 by year-end. Sun Cellular is often regarded as a poor third telco in the Philippines because of its limited network coverage.
I'm excited with Sun's 3G entrance because this would mean the further improvement and hopefully cheaper prices to be brought about by competition. Recently, Globe Telecom also reduced its 3G prices from an exorbitant per kb charging to 5 pesos for every 10 minute use of its 2G/3G/HSDPA service, to remain competitive with rival Smart Communications which offers a similar 2G/3G/3.5G service for 10 pesos for 30 minutes of mobile surfing. I hope Sun will come out with Unlimited 3G plans just like in its mobile phone value added services.
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